ACMP® Change Management Europe 2019 Conference focuses on broadcast and digitalisation: how to implement people centered transformation
Frankfurt am Main, 21 August 2019: Whether disruptive technologies, agile corporate structures or artificial intelligence: At the European Conference of the international Association of Change Management Professionals® (ACMP), experts from industry, academia and consulting will examine topics that play a decisive role in the areas of digitalisation and change in a manner that is both interactive and relevant to the real world. A number of presentations will focus on the disruption caused by modern broadcast technology, an area where change management is increasingly in demand. Essentially, the focus is always on measures companies can use to implement transformations together with their employees as smoothly as possible.
According to the German chapter of ACMP, there is a lot of catching up to do in the broadcast sector when it comes to change management. The most state-of-the-art technology implementation cannot achieve the desired efficiency gains if it is rejected by the very people who work with it. According to ACMP Global Board Member Rainer Dunkel, three crucial factors in particular need to be supported by targeted change measures: IP infrastructures as technical disruptors, increased cross-media workflows and agile working methods. All this represents an enormous change for employees.
"Media companies, especially broadcasters, are facing new challenges in these areas. In the meantime, many new technological solutions can actually no longer be implemented from a purely technical perspective alone. The organisation, with its team structures and processes, must be included in the planning from the outset," says Dunkel. Otherwise, an atmosphere of uncertainty and fear could rapidly emerge, which would prevent success and could even have a negative effect on productivity.
However, implemented correctly, IP-based broadcast networks, cross-media working and agility bring decisive competitive advantages. That's why no media company can afford to ignore these trends. If management does not involve its own employees in the change process from the outset, any benefits will be partially or completely cancelled out. In the worst case, a company loses valuable employee resources.
At the conference, speakers from well-known companies such as Axel Springer SE, Beiersdorf, Cisco, Deutsche Telekom, Imagine Communications, Lawo, Lufthansa and VMware will present solutions and discuss how to bring transformation to a successful conclusion. Executives, industry experts as well as experienced change management and digitalisation consultants will meet for an open, practise-focused exchange.
The two-day ACMP conference starts on 28 October 2019 in the "Klassikstadt" in Frankfurt am Main. Register online at https://www.acmpconference.com/europe/Join-Us/Register. Register by 16 September 2019 for discounted rates. The full programme can be found here: https://www.acmpconference.com/europe/Program/Full-Program.